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Online Video Ads More Effective When Viewers Are in Control
Priya AlexanderAs long as ad agencies have been around, they have shown countless guys commercials for feminine-hygiene products and women ads for the latest sports cars. Not that women don't drive...
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With Xbox Update, Microsoft Looks to the Future of Interactive TV
Adam SewallTraditionally, the human-TV interaction has been boiled down to buttons on the remote: press the power button, and the set turns on. But as with many aspects of television, the rise of...
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More Tech for Tinseltown
Bismarck LepeOn Monday, Aaron Levie of Box tackled a topic via TechCrunch that has been front of mind at Ooyala for quite some time: the disconnect between Hollywood studios, broadcasters and networks,...
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In a Sea of Web Video Content, Let Your Mood Dictate What to Watch
Adam SewallAt VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how...
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Future of TV: Personalization is Key
Carl KirchhoffThe following is a guest post from Carl Kirchhoff, VP of BD at real-time predictive analytics service provider Sidebar. Follow him on Twitter @CarlKir.Personalized media platforms will...
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To Skip or Not to Skip DVR Ads?
Greg Franzese Shortly after Dish Network announced Auto Hop, a new feature that allows viewers to watch DVR content without any ads, Comcast filed a patent that could force subscribers to watch every...
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Announcing Ooyala Discovery: Personalized Content Recommendation
As more media moves online and viewer attention becomes increasingly fragmented, content providers are looking for ways to ensure that their viewers stay engaged and find the most relevant...
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Discover The Future of Content Discovery & Personalized Media - Ooyala White...
TV is changing. With more content available on more screens, video publishers must find new and innovative ways to capture and retain audience attention. Creating and distributing great content is the...
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Ooyala Discovery Delivers Advanced Content Recommendations - VIDEO
I recently spoke with Florian Pestoni, Ooyala’s Director of Consumer Experience, to talk about Ooyala’s video recommendation technology, Ooyala Discovery.Ooyala Discovery leverages big data and...
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Leaving Las Vegas: Looking Back at CES
Jay FulcherThe Consumer Electronics Show has an energy and scale different from other events I’ve experienced. Well, except for Burning Man, but that’s another blog post. It’s two parts trade show, two...
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TV Just Got Personal
Bismarck LepeThe streaming media industry is incredibly complex. We often encounter challenges that some view as insurmountable. There are external challenges like device fragmentation on Android and...
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Increase Video Views, Revenue with Ooyala Discovery
Steve BiondolilloWhether you’re a network, broadcaster, media company or brand, when it comes to video, it’s about presenting the right content to your audience and providing an ongoing flow of...
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Here’s How CSC Media & Ooyala Deliver TV Content Online
Allen BushAs if it wasn’t already hard enough to get your iPad away from your kids, some of Britain’s favorite children’s programming is now being broadcast on all connected screens (including...
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Help Me Find Something Good to Watch
John LaiPicture this. You sit down with a bag of popcorn and turn on the television, Roku, Xbox, or (insert your favorite device here). You flip through the hundred channels available, looking for...
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